I was at the San Francisco Modern Museum of Art today and I think it was slightly better than Seattle’s (which I visited in April), by which I meant the collection was only like 95% shit instead of 98% shit. The very cursed conclusion might be that its better because of increased competition amongst billionaires, since the one in Seattle was very inside this one billionaire couple’s ass for being like 50% of their endowment.
Anyways, with that experience super fresh in my mind I thought it could be nice to collect my thoughts on modern art museums and how to have fun in them, and maybe do a little photo essay of SF MoMA’s highlights and lowlights.
Things that modern art could make you feel:
- Like you’re complicit in a billionaire’s tax evasion scheme. This is a collection that was made in like 2007 or something, which is like 60 years after people already thoroughly explored every variation of DrAwInG aTtEnTiOn tO tHe MeDiUm and made every thoughtful piece you can make about that.
- The “my 5 year old can draw that” indignation, which you can feel even if you don’t have a 5 year old. Most of the time you’re right to feel indignant; like I said most modern art is garbage. HOWEVER, if you’re looking to decorate your apartment, the good news is, you can take pics of those pieces as inspiration if you like their vibe and then let your inner 5 year old go ham. I think Basquiat has the scribble game locked down too tight so I’m not too interested in scribbly things, I’d rather just get prints of his works. Here’s a cool one tho. Something about making some cool thing using math and randomness, but cheating a little so that it looks not entirely shit. Sure I can paint something like that why not
- Sometimes you see a real piece by someone you’re expecting to be impressed by since it’s a Big Name and it’s just kinda lame
- Other times pieces do actually live up to the hype if you see them in person. I did not expect to be so moved by Rothko, but at SF I saw my second Rothko piece and the experience was as weird and sublime as the first. I didn’t take a pic because it’s really much a deal of You Need to See Them in Person and Have Them Loom Over You Like A Cloud of Emotion, and the emotion felt too sacred to try to capture in a camera lens.
- Can make you feel unexpected emotions, unintentionally. Here is a gallery description introducing you to the works of Günther Förg, whose works I enjoyed.
- Can make you feel unexpected emotions, intentionally, and possibly even grant you superpowers for a bit. I do have a pic for this one but it’s another example of something you need to see in person to understand.
Things to keep in mind as you go through the exhibits:
- It’s different than a classical art museum, because so many more things fall under modern art – weird sculpture, multimedia pieces, performance art, etc, and also a lot of the pieces come from newer artists that haven’t been time tested yet. I think this leads to a wider spread in quality: there are more pieces that are sublime, and more that are pretty trash. At a normal art museum you just look at paintings and feel slight emotions sometimes, it’s a much more reserved affair. You’re probably not going to find a piece that makes you feel like you’ve been punched in the gut or that teaches you to look at the world in a brand new light.
- Some artists really phone it in sometimes and it shows. And again, a lot of the pieces are at the museum because of like, tax writeoff shenanigans. These come in the form of something like:
- Rich person buys art off a guy for 5k
- Rich person gets art appraised and now the art is worth 30k because the artist is very popular in the new york art scene or whatever
- Rich person donates art as an in-kind donation worth 30k and can write that off on their taxes.
- You should feel extra ok about trusting your own analysis on modern art – we haven’t settled on whether or not any particular artist is good, the way we’ve settled on like, classial artists. (All the classical artists you know are “good”, the rest are lost to history or obscurity) And again, most of them are scams, so don’t feel the need to be like “I don’t get it probably because I don’t know enough art history” when you think a piece is really dumb.
- Hell, most modern artists don’t know their art history. I know this is the case because the museums will point it out to you each time when someone actually knows their art history and does something clever with it. Their pieces are definitely a lot cooler, but they’re definitely the exceptions more than the rule.
If you are an art person and pissed off about any of what I wrote, please invite me to go to a modern art museum with you so you can explain art to me! <3